Last Modified: February 2026

Introduction

This Privacy Policy outlines Hidden Jem Photography (“we”, “our”, or “the Company”) practices with respect to information collected from users who access our website at https://www.hiddenjemphotography.com/ (“Site”), or otherwise share personal information with us (collectively: “Users”).

Grounds for Data Collection

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for:

• The performance of our contractual obligations toward you and providing photography services;
  
• Protecting our legitimate business interests;
  
• Compliance with legal, tax, and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy.

We encourage Users to carefully read this Privacy Policy and use it to make informed decisions.

What Information We Collect

We collect two types of information from Users:

1. Personal Information

Personal Information is individually identifiable information that identifies an individual or may reasonably identify an individual. Such information includes:

• Full name
  
• Email address
  
• Phone number
  
• Mailing address
  
• Session details and booking information
  
• Payment details (processed securely through third-party providers)
  
• Communications between you and Hidden Jem Photography
  
• Photographic images captured during your session
  
• Device information including IP address, geolocation data, browser type, and unique identifiers

We collect only the information necessary to provide photography services and operate our business effectively.

2. Non-Personal Information

Non-personal Information is un-identified and non-identifiable information that may be gathered through your use of the Site. This may include:

• Aggregated usage data
  
• Technical information transmitted by your device
  
• Pages viewed, clicks, browsing behavior
  
• Language preference and access time

We use this information to enhance the functionality and performance of our Site.

How We Receive Information About You

We receive Personal Information from various sources:

• When you voluntarily provide details through booking forms, contact forms, or email
  
• When you access or use our Site
  
• From third-party service providers such as analytics vendors or gallery hosting platforms

How We Use Your Information

We do not rent, sell, or share Users’ Personal Information with third parties except as described in this Privacy Policy.

We may use your information for:

• Communicating with you regarding bookings and services
  
• Delivering galleries and products
  
• Responding to inquiries or customer service requests
  
• Sending service-related notices
  
• Marketing and promotional updates (with consent)
  
• Improving our Site and services
  
• Statistical and analytical purposes
  
• Image Use, Portfolio Display & Model Release
  
• As part of providing photography services, Hidden Jem Photography captures and stores photographic images of clients.
  
• Unless otherwise agreed in writing prior to your session, Hidden Jem Photography reserves the right to use images from sessions for:
  
• Website portfolio display
  
• Blog posts
  
• Social media marketing
  
• Advertising and promotional materials
  
• Studio samples and print displays

We will never sell your images to third parties.

If you prefer your images remain private, you must notify us prior to your session and request a written privacy restriction or non-disclosure agreement. We respect client privacy and are happy to accommodate requests.

Sharing of Personal Information

In addition to the uses listed above, we may transfer or disclose Personal Information to trusted third-party service providers for purposes including:

• Hosting and operating our Site
  
• Online gallery delivery
  
• Payment processing
  
• Cloud storage and file backup
  
• Email communication services
  
• Analytics and technical diagnostics

These providers may store or process information outside of Canada. We take reasonable steps to ensure that such providers maintain appropriate safeguards.

We may also disclose information if reasonably necessary to:

• Comply with applicable laws or legal processes
  
• Enforce our agreements or policies
  
• Prevent fraud or security issues
  
• Protect the rights, safety, or property of Hidden Jem Photography, our clients, or others

Online Galleries & File Storage

Client galleries may be hosted on secure third-party platforms. While we take care to select reputable providers, Hidden Jem Photography is not responsible for the independent privacy practices of third-party services.

Digital images may be archived for backup and record-keeping purposes. We do not guarantee indefinite storage of digital files unless otherwise agreed in writing. Clients are responsible for backing up delivered images once received.

User Rights

You may request to:

• Confirm whether your Personal Information is being processed
  
• Access your stored Personal Information
  
• Receive a copy of information you provided in a structured format
  
• Request correction or deletion of Personal Information
  
• Object to or restrict processing
  
• Withdraw consent for marketing communications
  
• Lodge a complaint with a supervisory authority

These rights are subject to applicable law and legitimate business interests.

To exercise these rights, please contact us using the details below.

Retention of Personal Information

We retain Personal Information only as long as necessary to:

• Provide services
  
• Maintain business and financial records
  
• Comply with legal and tax requirements
  
• Resolve disputes
  
• Enforce agreements

Retention periods are determined based on the type of information and legal obligations.

Cookies & Tracking Technologies

We and trusted partners use cookies and similar technologies when you visit our Site.

Cookies help:

• Enable proper website functionality
  
• Remember user preferences
  
• Improve navigation
  
• Compile statistical data

A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Marketing & Email Communications

We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you. 

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Hidden Jem Photography complies with Canada’s Anti-Spam Legislation (CASL).

Canadian Privacy Compliance

Hidden Jem Photography complies with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy legislation.
We collect only the information necessary to operate our business and protect client privacy.

Minors

While Hidden Jem Photography provides photography services for children and families, we collect Personal Information only from parents or legal guardians.

We do not knowingly collect Personal Information directly from minors without parental consent. We understand the importance of protecting children’s privacy, especially in an online environment. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian.

Security of Information

We take reasonable administrative, technical, and physical safeguards to protect your Personal Information. While we strive to protect your data, no internet transmission or storage system can be guaranteed 100% secure.

Corporate Transactions

In the event of a sale, merger, or transfer of assets, Personal Information may be transferred as part of that transaction, subject to appropriate privacy protections.

Updates to This Privacy Policy

We reserve the right to amend or revise this Privacy Policy at any time. Material changes will be effective upon posting the revised version on our Site. Your continued use of the Site constitutes acceptance of any updates.

How to Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact Jaime at:

Hidden Jem Photography

Website:

https://www.hiddenjemphotography.com/

Phone

(780) 887-3137

Studio Location

53130 Range Rd 34 Kapasiwin, AB T0E 2K0

Serving

Edmonton, St. Albert, Spruce Grove, Stony Plain & surrounding areas